Mediaedge:cia, Tommi Holmgren
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To embrace social media in marketing, companies must understand the fundamental change in the logic of marketing: campaign is no longer the timespan for planning. The term campaign is originated from “army’s practice of taking the field (i.e., moving from a fortress or town to open country) at the onset of summer”. “Taking the field”-approach, or yelling, or broadcasting, works no more in the social media environment. Modern companies must operate continuously in social media and must understand the needs of it’s customers better than ever before.
Tommi Holmgren is an online business professional currently working in Finland’s most international media agency Mediaedge:cia as a Director, digital business. Tommi’s is working daily with global marketers, which gives an unique outlook on the latest possibilities of online marketing with tight focus on delivering measurable results. Mediaedge:cia is one of the pioneer agencies in measuring social media in Nordics and in the seminar Tommi is going to share experiences and learnings from making earned media results visible for the organisation.
Before joining Mediaedge:cia Tommi has been working in Amadeus and Trainers’ House/Satama with online business consulting and in Flander where he was responsible for mobile consulting and quality assurance sales across Europe.
Tommi’s blogs:
http://tommillaonasiaa.wordpress.com/
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