VUOSIEN 2009 JA 2008 SEMINAARIT

Alla vuoden 2009 ohjelma ja puhujat esiteltynä.

 

 

 

9.00 Morning coffee
9.15 Opening Chairman, CEO Jaakko Löppönen Travelneer
9.30 Introduction in social media, Creative Director Katri Lietsala, Gemilo
10.00 Measuring social media, Director Digital Business Tommi Holmgren, Mediaedge:cia
10.30 Golden triangle of social media marketing platforms for service business.
  Third party service providers
o  Case Facebook CEO Robin Bade, Active Ark
o  Case Twitter CEO Helene Auramo, Zipipop
In-house communities
o  Case Customers as advisors, Director e-business Harriet Karlsson, Suomen Lähikauppa
o  Case Place in the sun, Commercial Director Tuomo Meretniemi, Aurinkomatkat
User generated content communities
o  Case Tripsay, Founder and CEO Juha Huttunen, Tripsay

12.45 Lunch

13.45 Chairman´s summary of the key features of the morning in layman´s terms
14.00 Current development
  o   Virtual worlds for social media Principle Lecturer Mario Ascencao, HAAGA-HELIA University of Applied Sciences
o   Engaging the customers; strategies for the user driven eTourism marketplace, Director Pellervo Kokkonen, Tourism and Experience Management Cluster Programme
o Social Media ROI, CEO Ari Ojansivu, Mediacom
15.30 Afternoon coffee
15.45 Next waves
Game industry possibilities within social media , CEO Ilkka Immonen, Lapland Studio
o  Mobile Social Media in Service Business, CEO Teemu Arina, Dicole
17.00 Chairman closing

 

 

Teemu Arina, CEO Dicole  Teemu Arina specializes on understanding the role of social technologies in organizations. With over 10 years of international experience he speaks, writes and advices leading organizations and decision makers about the infinite possibilities of social media for organizational learning, leadership and knowledge work.Teemu thrives to make people enthusiastic about the possibilities of future collaboration. Blog: http://tarina.blogging.fi/blog/ | Teemu in LinkedIn: | web: http://www.dicole.com 


 
teemu_arina

 

Robin Bade, CEO Active Ark Robin Bade is a passionate entrepreneur at heart. He founded Activeark in 2003 when studying at the Helsinki School of Economics and has since then been driving the company to being a true player in the digital industry. Robin is a frequent speaker at seminars where he talks about, entrepreneurship, enterprise 2.0 and digital opportunities within marketing and sales. He would describe himself as a hybrid between an engineer, a marketer and a salesperson and that is probably the reason why he found his passion in the digital industry.  Robin in LinkedIn: | web: www.activeark.com

 


 
Robin Bade

 

Helene Auramo, Zipipop Helene Auramo and her company Zipipop are the trend setters of the Finnish social media scene. She has been a speaker at various events and conferences from female entrepreneurship (Women at Work in Turkey) to the future of journalism (YLE). Helene’s opinions have been expressed at Nokia’s and Microsoft’s launch events. Helene’s daily routine consists of constantly using social media services such as Twitter, Google Wave & Google Sites. This is the basis for her deep understanding of these new technologies, cultures and businesses that are changing business as we know it.Helene has graduated from Helsinki School of Economics. She is also a Master student at University of Art & Design Helsinki, in Media Lab.  Helene’s blog: http://www.tietoviikko.fi/msareena/msblogit/helene/​ | Helene in twitter: http://www​.twitter.c​om/helenea​uramo​ | Helene in LinkedIn | web: http://www​.zipipop.c​om

 


 
helene1

 

Juha Huttunen, Founder and CEO Tripsay  Realizing the difficulty of planning a trip with the endless clutter of information and advice available on the web, Juha Huttunen combined his entrepreneurial drive, business development expertise, and passion for travel to co-found TripSay.com – a new travel site that lets travelers share and discover new places and activities with highly personalized tips and recommendations.Before founding TripSay, Juha led mobile application sales at Sybase Finland – creating and developing a sustainable business in mobile applications from scratch. Prior to Sybase, he was Business Unit Manager and VP of European Sales for Novintel, where he managed the company’s sales to new customers and business development. In 2000 Juha founded Matchem, a wireless entertainment company that pioneered interactive SMS TV shows, and successfully raised financing, managed the company and ultimately sold the company. He received a Master of Science in Engineering from Helsinki University of Technology and has been a featured speaker on mobile solutions and the social web at numerous events.  Blog: blog.tripsay.com | web: http://www.tripsay.com/

 


 
Juha Huttunen

 

Tommi Holmgren, Mediaedge:cia  Tommi Holmgren is an online business professional currently working in Finland’s most international media agency Mediaedge:cia as a Director, digital business. Tommi’s is working daily with global marketers, which gives an unique outlook on the latest possibilities of online marketing with tight focus on delivering measurable results. Mediaedge:cia is one of the pioneer agencies in measuring social media in Nordics and in the seminar Tommi is going to share experiences and learnings from making earned media results visible for the organisation.Before joining Mediaedge:cia Tommi has been working in Amadeus and Trainers’ House/Satama with online business consulting and in Flander where he was responsible for mobile consulting and quality assurance sales across Europe.  Blog: http://mec.fi/author/TommiH/ | Tommi in LinkedIn: |web: http://mec.fi/

 


 
tommi_holmgren

 

Ilkka Immonen, Lapland Studio Ilkka Immonen studied business at Coventry University and was working as an assistant in the European Parliament before starting in game/media business in 2003. Immonen founded Lapland Studio in 2004 and has since been working on variety of productions in the fields of TV-, film- and games. His clients & co-operators include Veikkaus, Nightwish, Lordi, Agency 9 AB, ARM Digital, Apple, Sulake Labs, Nintendo and so on. He is currently producing a game for Nintendo’s Wiiware. Immonen is the majority shareholder in Lapland Studio and as usual in SMEs, Immonens responsibilities go from project lead to marketing and biz dev.  web: http://www.laplandstudio.com/LS2009/ 


 
Ilkka Immonen

 

 Harriet Karlsson, Suomen Lähikauppa  Harriet Karlsson started as Director of eServices in Suomen Lähikauppa in August 2008. She is responsible of developing the digital services and tools Suomen Lähikauppa provides for its customers and personnel. Before Suomen Lähikauppa Oy she worked several years in Satama Interactive.  Harriet in LinkedIn: | web: http://www.lahikauppa.fi

 


 
harriet_karlsson

 

Pellervo Kokkonen,  Tourism and Experience Management Cluster Programme Phil.Dr. Pellervo Kokkonen is director of Tourism and Experience Management Cluster Programme, Savonlinna. He is specialized in tourism and service innovation, destination management and ecommerce. His work experience includes tourism education and innovation and continuing education at the University of Joensuu. He joined the cluster programme in 2007 and has been nationally responsible for eTourism coordination – including the operation of Finnish eTourism Roundtable strategy group in 2009.  web: http://www.oske.net/en/competence_clusters/tourism_and_experience_managemen/ 


 
Pellervo Kokkonen

 

Katri Lietsala, Gemilo Oy Katri Lietsala (M.Soc.Sc.) is the co-founder of Gemilo and the company’s Creative Director. Mrs. Lietsala is in charge of Gemilo’s specialist services and concept development. Before becoming an entrepreneur, Katri Lietsala researched social media at University of Tampere, especially from the communications’ and participatory economics’ points of view.
In her book about social media she contemplates the motives of utilising interactive web services.  Katri in LinkedIn: | web: http://www.gemilo.com

 


 
katri_lietsala-copy

 

Tuomo Meretniemi, Commercial Director Aurinkomatkat Tuomo Meretniemi works as Commercial Director at Aurinkomatkat - Suntours Ltd, the largest tour operator in Finland. He has been developing companys on-line activities for 5 years. He has hold various managerial positions Aurinkomatkat’s sales and production organization. He is the “founding father” of companys newest social web development; www.paikkaauringossa.fi. Site gathers together traveller´s experiences, photos and recommendations and it is one of the top sites among web 2.0 developments in Finnish travel business.  Tuomo in LinkedIn: | Place in the sun | web: http://www.aurinkomatkat.fi/ 


 
Tuomo Meretniemi

 

Ari Ojansivu, CEO Mediacom Ari currently works as the managing director of media agency MediaCom Finland. As part of the team he helps his clients to understand the changes in the media consumption landscape and develop their (digital) marketing programs accordingly. He started his agency era on the content side in digital marketing development roles. Due to his eCommerce experience he gained at NIKE EMEA he is also involved in the development of the leading Finnish online businesses.  Ari in LinkedIn: | Facebook: http://www.facebook.com/digitorppari |Plaxo: http://www.plaxo.com/directory/profile/90196812776/e9ac686d/Ari/Ojansivu |

 


 
ari_ojansivu

 

Dr. Mário Passos Ascenção, Principle Lecturer HAAGA-HELIA University of Applied Sciences Quirky isn’t the only word used to describe Mário Passos Ascenção. He is a marketing whiz and a Principal Lecturer at the HAAGA-HELIA University of Applied Sciences. Mário Passos A. is a man of mystery, and regarded as the Super Mario of marketing by friends and colleagues. He is renowned for his sparkling conference presentations. When he immerses in Second Life he goes by the name, Maario Finesmith. He studied in his native Portugal where he graduated with a B.A. in Hospitality Management and subsequently, a D.E.S.E., Diploma of Specialised Higher Education, in Marketing. In 1999 he achieved an M.A. in Marketing at the University of Ulster in Northern Ireland and in 2005, he was awarded a Doctorate of Philosophy (D.Phil.) in Marketing. This shy, yet immensely engaging and affable Mozambique born Portuguese is a LEO certified Experience Expert.  Mario in LinkedIn: | web: http://www.haaga-helia.fi 


 
mario_passos

 


Blog

Speakers @ google: Tommi Holmgren
Author: eservicebusiness
Speakers @ google: Katri Lietsala
Author: eservicebusiness
Speakers @ google: Helene Auramo
Author: eservicebusiness